This Friday 24 November brings the latest Black Friday deals where many retailers offer consumers special discounts on a lot of goods. But are the discounts that special?
A survey by consumer champion Which? tracked the Black Friday prices of 35 of the most popular technology, home and personal care products sold by Currys PC World, Argos and Amazon on Black Friday last year.
The results were very interesting, with 60 per cent of the deals found to be available at other times during the year, or for a cheaper price.
A Neff Slide and Hide Oven on offer at Currys for ?494.99 for Black Friday was cheaper for at least 113 other days of the year and ?45 less expensive just three weeks later, the watchdog found.
A Samsung 55-inch Smart 4K Ultra HD curved TV advertised by Currys as ‘Save ?400, now ?849’ was ?50 cheaper at least 29 times in December, January and April, the same price at least seven times in April and ?79 cheaper at least 18 times in May.
Amazon did not fare much better, with an Oral B electric toothbrush advertised as ‘save 26%: was ?40.49, now ?29.99’ on Black Friday, but it was ?5 cheaper on at least two days in July.
Argos offered a 49-inch LG TV advertised for ?499 with the sales promotion line ‘Our lowest price’. However, it was ?4 cheaper a week later and another ?16 cheaper at the end of December.
UK consumers are expected to spend ?2.6 billion – an 8% increase on the ?2.4 billion spent last year – or ?1.8 million per minute snapping up deals online and in stores on November 24, according to predictions by VoucherCodes and the Centre for Retail Research (CRR).
Which? advises consumers to research reviews and regular prices ahead of Black Friday to know if they are getting a good deal or not, and to shop at retailers with price promises to increase the chance of a part-refund if an item drops in value in the weeks following the purchase.
Which? managing director of home products and services, Alex Neill, said: ‘Our research shows that although Black Friday can offer some great discounts, not all offers are as good as they seem.’
He continued: ‘It’s easy to get swept along by the hype and excitement on the day, so we recommend doing some preparation and research to help make sure you really are getting a good deal when shopping in the sales.’
Some great deals can be had on Black Friday, but do your research to make sure it?s not you that is had!