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Creditfix LB 03-2017

The Car Key to Consumer Spending

There has been a lot of reports stating that the car is key to the consumer spending boom, but now one company has gone further, with a car key you can pay with.

French car-maker DS Automobiles – part of the Peugeot-Citroen group – has joined forces with Barclaycard to create what they are billing as the first ?contactless? car-key payment system in the UK, and possibly the world.

Drivers will be able to ignore their credit and debit cards, and even their mobile phones, choosing instead to wave their key fob in front of a mobile card-reader to pay for items.

The key fob uses the same radio frequency identification technology used in an electronic car-key to open the vehicle to also act as a convenient and contactless way to pay, also containing a Barclaycard ?bPay? chip to allow the transaction to go ahead.

However, the new technology may not be very widespread, as it is only available to to customers who purchase a DS3 Connected Chic car during this month of September. The customer will also have to be a UK-registered Visa or MasterCard debit or credit card holder.

The promotion has been launched to coincide with the new September ?67? plate, and the 10th anniversary of Barclaycard introducing contactless payment in the UK.

A spokeswoman from DS Automobiles said: ?The innovative contactless payment car key – a UK first – acts both as a car key and an easy payment method. The integrated car key allows drivers to make safe and fast purchases up to the eligible spending limit of ?30 at more than 490,000 locations across the UK.’

Director of innovation and partnerships at Barclaycard Mobile Payments, Tami Hargreaves, said: ?Today?s time-pressed consumers are looking for hard-working, multi-functional technology. By providing our bPay chips to power the payments, we?re offering drivers a fast, easy, and secure way to make everyday purchases with just a touch of their car keys.

?It represents another exciting step on our journey to push the boundaries of what ?touch and go? technology can do. We will continue to pursue other ways to build ?the connected car?, so watch this space.?

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